Every single day, my e-mail inbox is filled with requests that I review some product that I’ve purchased. Or someone wants my feedback on the service they recently provided me. (The only company I know that doesn’t do this is AT&T, because they already know that they give piss-poor customer service, and they couldn’t care less.)
I get it. It’s annoying. And I have to admit that like you, I often ignore these requests.
But by doing so, we are all shooting ourselves in the foot. Think about it. We all know that the larger the organization, the less they really care what you think of the goods or services they provide. They can afford a certain level of customer angst, because there are always more customers for them. Especially if they have the market pretty much cornered.
We as consumers benefit more when there are a large number of small businesses competing, rather than one big indifferent one. Competition brings prices down. Competition means much better customer service, because your business actually means something to these mom and pop companies. They desperately need your feedback. The only way most small companies can build up their reputations is through customer reviews. And who provides them? Us.
So help out that little company that’s selling stuff on Amazon. Give honest feedback on eBay. Give credit where credit is due. It may seem insignificant, but it helps us all.
Having said that, I’m one of those people who desperately needs your review. If you’ve read my book, A Bridgetender’s View: Notes on Gratitude, please leave a review on Amazon.com. This helps me in many ways. Enough reviews will get Amazon’s attention, and they’ll promote the book more. And you might encourage someone else to buy the book. That’ll help keep my dogs in kibble.
C’mon. Do it for my dogs. Thanks.