When I was a little girl, some well-meaning adult, who clearly didn’t know me at all, bought me a doll. I hope she didn’t spend too much money on it, because as soon as she left the house it got stuffed in the back of my closet, never to be seen again.
I didn’t play with dolls. I played with Tonka Trucks. (They went better with my overalls.) I built things with Legos. I did have a Barbie, but mostly because I liked the things that came with her—the convertible, the house. But I would tolerate no other doll in my world. I particularly hated all things that could be described as “frilly”. That word still makes me shudder to this day. No ribbons or lace for this girl!
So imagine my horror when, at the beginning of this holiday season, I started seeing the commercials for Wellie Wishers, a set of dolls put out by a company called American Girl. According to the website, these 5 dolls are “a sweet and silly group of girls who each have the same big, bright wish: to be a good friend.”
To their credit, this is a racially diverse group of dolls. But despite that, they’re named Camille, Emerson, Willa, Kendall and Ashlyn. How much more white and middle class can you possibly get? And one of them, Willa, wears bunny ears. I swear to God.
They aren’t cheap, either. Starting at 60 bucks, this price tag is sure to give the average parent pause. But of course you’re encouraged to collect all five! And they also offer a boatload of accessories.
And here’s where it gets really scary. There’s also a line of clothing for little girls so they can dress just like their dolls. And these dresses, in my opinion, are truly, truly, TRULY horrible.
I don’t have kids. If I had a daughter, I probably would be cursed with a girly girl. Such is my karma. She’d probably want to wear a dress like the one in the picture below. (This one isn’t put out by American Girl. Theirs are even worse.) Seeing my kid wanting to be dressed up like a Christmas turkey would make me want to curl up and die on the inside.
I wouldn’t want my child’s biggest goals to be being silly and a good friend. I’d want her to value her own intelligence and leadership qualities and independence. I’d want her to take pride in her own agency, and not be taught to put everyone else first. (And by the way, why is it not important to teach boys to be good friends? Hmmm?)
One of the current American Girl commercials assures us that any girl who has one of these dolls as “her new best friend” will “learn friendship and kindness and confidence, too,” as well as “how to be an American girl.” It does not say how these inanimate objects will achieve this goal, though. I guess to find that out you have to watch their “all-new animated series!” Or maybe instructions come with the Giggles & Grins Play Set. But that, of course, costs extra.
It makes me kind of queasy to think that people are out there spending 60 bucks to reinforce this appalling stereotype. What will it truly wind up costing them? Heaven help us as a society.
Here’s an idea. Buy your daughter a book, instead. Then maybe she’ll grow up to write one of her own, like I did. http://amzn.to/2cCHgUu